Beauty of a Site Blog

Zoya's newest pair of collections feature 12 bold, brilliant and beautiful colors that are perfect for warmer weather and sunny days. The Flash collection includes bright pastels with a classic creme finish to showcase the brilliant warmth of all of the hues. The Zoya Sparkle collection embraces shimmering glitter over bright, vibrant colors. These slightly darker shades are bright and full, full of gorgeous depth and colorful excitement. Summer's most popular colors can be yours today! Order Zoya's Flash and Sparkle collections either as a whole collection, or purchase your favorite colors individually! Click here to shop collections, and click here for individual colors.

We're always excited to see what Zoya will send us for fall.  More than any of the other nail polish brands that we carry, Zoya always makes an entire collection work together so well.  Seeing the polishes all together always helps us love each individual color that much more!  Zoya sent us two palettes for the 2009 Fall season: Zoya Truth Collection Made up of six beautiful and warm metallic colors.  Deep coppers & reds with a couple of purples to compliment fall wardrobes. Zoya Dare Collection Six vampy, dark & mysterious opaque, cream polishes.  Dark purples, violets, a blue and even an evergreen for welcoming in cool weather and winter accessorizing. We have to tell you, they're as lovely in person as they are in the photos!  We're selling them like crazy!  Snag these classy collections here! Let us know what you think of these colors, and if you've had time to try them, upload some pictures!

On rainy days, enjoying Zoya Matte polish, Rosie Jane's Leila Lou and Moroccan Oil's Hydrating Hair Mask help us survive the gloom. Today was a rough day, but with these wonderful treats (and jelly beans) we survived!

In today's industry, a flat, matte, no-luster polish is totally taking over nail polish fashion, and it seems like everyone is talking about.  And when we say matte, we mean MATTE. Three of our favorite brands are offering matte nail polish solutions, which we're totally excited about: OPI is releasing six of their classic OPI colors in a chic matte finish.  The OPI Matte Collection includes matte versions of Alpine Snow, Gargantuan Green Grape, You Don't Know Jacques!, La Paz-itively Hot, Lincoln Park After Dark & Russian Navy.  These colors will start selling everywhere in July, but we're starting pre-orders next week! Click here to purchase & for product availability updates. [caption id="attachment_356" align="alignright" width="170" caption="Zoya MatteVelvet Collection"][/caption] Zoya's matte polishes are from the Zoya MatteVelvet Collection, set to release in July.  This three polish collection offers interesting matte shimmer choices, claiming to be as matte as ever, with a subtle shimmer for an extra ounce of wearability.  These are also going to be available for ordering.  Click here to order & check product availability! (by the way, from the swatches I've seen, these are TOTALLY my favorite) [caption id="attachment_354" align="alignleft" width="154" caption="Essie Matte About You Matte Finisher"][/caption] Essie approached the matte polish trend from a totally different angle.  Instead of releasing a matte collection for the fall, in August, they are releasing the Essie Matte About You Matte Finisher.  This matte topcoat is designed to make ANY Essie polish totally matte.  We're excited about this product, because it allows you to make any of your favorite colors matte, without having to buy all new!  What a good idea!  We'll be selling this in August, at this link.